Book Review: A Twenty-First Century Guide To Aldersonian Marketing Thought

Alderson, Wroe. 1948. A formula for measuring productivity in distribution . Journal of Marketing 12 (2): 365-71 .

———. 1957. Marketing behavior and executive action: A functionalist approach to marketing. Homewood, NJ: Richard D. Irwin .

———. 1965. Dynamic marketing behavior: A functionalist theory of marketing. Homewood, NJ: Richard D. Irwin .

Bartels, Robert. 1988. The history of marketing thought . Columbus, OH : Publishing Horizons.

Bucklin, Louis P. 1965. Postponement, speculation, and the structure of distribution channels . Journal of Marketing Research 2 (1): 26-31 .

Shaw, Eric H. , and D.G. Brian Jones . 2005. A history of schools of marketing thought . Marketing Theory 5 (3): 239-81 .

Sheth, Jagdish , David M. Gardner , and Dennis E. Garrett . 1988. Marketing theory: Evolution and evaluation. New York: John Wiley .