In this Special Issue on Marketing History

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References

Fullerton, Ronald . 1988. How modern is modern marketing? Marketing’s evolution and the myth of the “production era.” Journal of Marketing 52 (January): 108-125.

Hollander, Stanley C. 1986. The marketing concept: A déjà vu. In Marketing management technology as a social process, edited by George Fisk , 3-29. New York: Praeger.

Jones, D. , G. Brian , and Eric H. Shaw . 2006. Historical research in the Journal of Macromarketing, 1981-2005. Journal of Macromarketing, forthcoming.