Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

In this Special Issue on Vulnerable Consumers

Journal of Macromarketing

Impact Factor: 2.5 / 5-Year Impact Factor: 3.5

Journal Homepage Submission guidelines

Restricted access

Other

First published online December, 2005

In this Special Issue on Vulnerable Consumers

and

Volume 25, Issue 2

https://doi.org/10.1177/027614670502500203

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Restricted access

Call for Papers

Restricted access

Micro Bias and Macro Prejudice in the Teaching of Marketing

Restricted access

Book Review: Japan in the Passing Lane: An Insider's Account of Life in a Japanese Auto Factory

Restricted access

Book Review: The Social Media Age by Zoetanya Sujon