Reviews

Arrow, Kenneth J. 1972. Gifts and exchanges. Philosophy and Public Affairs 1 (4): 343-361.

Granovetter, Mark. 1985. Economic action, social structure, and embeddedness. American Journal of Sociology 91 (3): 481-510.

Hunt, Shelby D. 1991. Modern marketing theory: Critical issues in the philosophy of marketing science. Cincinnati, OH: South Western.

Hunt, Shelby D. 1997a. Competing through relationships: Grounding relationship marketing in resource advantage theory. Journal of Marketing Management 13 (5): 431-445.

Hunt, Shelby D. 1997b. Resource-advantage theory and the wealth of nations: Developing the socio-economic research tradition. Journal of Socio-Economics 26 (4): 335-357.

Hunt, Shelby D. 2000. A general theory of competition: Resources, competences, productivity, economic growth. Thousand Oaks, CA: Sage.

Hunt, Shelby D. 2002. Controversy in marketing theory: For reason, realism, truth, and objectivity. Armonk, NY: M. E. Sharpe.

Hunt, Shelby D., and Robert M. Morgan. 1994. Relationship marketing in the era of network competition. Marketing Management 3 (1): 19-28.

Hunt, Shelby D., and Robert M. Morgan. 1995. The comparative advantage theory of competition. Journal of Marketing 59 (April): 1-15.

Morgan, Robert M., and Shelby D. Hunt. 1994. The commitment-trust theory of relationship marketing. Journal of Marketing 58 (July): 20-38.

Williamson, Oliver E. 1993. Opportunism and its critics. Managerial and Decision Economics 14:94-107.