Abstract
In recent years, females are comprising a larger portion of faculty members entering the academic marketing profession than in the past. This academic trend is similar to the trend in the business sector, where a previously male-dominated workforce is being replaced by one of more equity. This study provides demographic information on rank, experience, doctoral training, and representation on prestigious scholarly marketing journals' editorial review boards of the men and women who currently comprise the marketing professorate. Although more than one-third of the marketing doctorates in the 1990s have been granted to women, they comprise less than 20% of the total U.S. marketing faculties.
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