A technique for evaluating student interest in entrepreneurship courses was used to direct development of a curriculum. New venture creation and small business courses held highest interest. Support courses in marketing and finance were followed by specialty courses in creativity, innovation, and corporate entrepreneurship. Differences in student responses were explored.
Get full access to this article
View all access options for this article.
References
1.
Abramovitch, Ingrid (1994). "The Myth of the Gunslinger." An interview with Jon Goodman. Success, 4 (March): 34-40.
2.
Bowers, Brent , and Udayan Gupta (1994). "Golden Touch: New Entrepreneurs Offer a Simple Lesson in Building a Fortune."Wall Street Journal, 21 March: A1.
3.
Chang, Yi-Hsin (1994). "Road to Success May Avoid Trip Up Corporate Ladder."Wall Street Journal, 31 August: B1.
4.
Chrisman, James J. , Timothy Hynes, and Shelby Fraser (1995). "Faculty Entrepreneurship and Economic Development: The Case of the University of Calgary."Journal of Business Venturing, 10 (3): 267-281.
5.
Delene, Linda M. (1981). "Curricular Offerings in the Nonprofit and Service Areas in Marketing Departments."Journal of Marketing Education, 3 (Spring): 27-30.
6.
Delene, Linda M. , and Gail L. Stautamoyer (1991). "For-Profit and Nonprofit Services Marketing Curricular Offerings." In Development in Marketing Science, vol. 14, edited by Robert L. King. Richmond, VA: Academy of Marketing Science.
7.
Echikson, William (1994). "Young Americans Go Abroad to Strike It Rich."Fortune, 17 October: 185-194.
8.
Gartner, William B. (1989). "Some Suggestions for Research on Entrepreneurial Traits and Characteristics."Entrepreneurship: Theory and Practice, 14 (Fall): 27-37.
9.
Gartner, William B. , and Karl H. Vesper (1994). "Experiments in Entrepreneurship Education: Success and Failures."Journal of Business Venturing, 9 (May): 179-188.
10.
Gatewood, Elizabeth (1993). "The Expectancies in Public Sector Venture Assistance."Entrepreneurship: Theory and Practice, 17 (Winter): 91-98.
11.
Half, Robert (1994). "How Do I Start My Own Business?"Management Accounting, 76 (August): 12.
12.
Hills, Gerald , and Raymond LaForge (1992). "Research at the Marketing Interface to Advance Entrepreneurship Theory."Entrepreneurship Theory and Practice, 16 (Spring): 33-60.
13.
Inancevich, John M. (1991). "A Traditional Faculty Member's Perspective on Entrepreneurship."Journal of Business Venturing, 6 (1): 1-7.
14.
Johnson, David , and Rosa Suet Fan Ma (1995). "A Method for Selecting and Training Entrants on New Business Start-Up Programmes."International Small Business Journal, 13 (April-June): 80-85.
15.
McDermott, Kevin (1993). "The Boom in Women's Business Goes On and On: A Ten-Year Explosion of Entrepre-neurialism Shows No Sign of Letting Up."Dunn and Brad-street Reports, 42 (March-April): 16-20.
16.
Morgan, Miles P. , and Danny R. Arnold (1991). "The Relationship between Marketing Orientation and Entrepreneurial Orientation."Entrepreneurship Theory and Practice, 15 (Summer): 49-65.
17.
Morris, Michael H. , Raymond P. Fisk, and Duane L. Davis (1990). "Developing an Entrepreneurial Orientation within Marketing Education: A Call for the 1990s." In 1990 AMA Educator's Proceedings: Enhancing Knowledge Development in Marketing, edited by A. Parasuraman and William Bearden. Chicago: American Marketing Association, pp. 151-156.
18.
Morris, Michael H. , and Gerald Hills (1992). "The Role of Entrepreneurship in Marketing Education."Marketing Education Review, 2 (Summer): 1-10.
19.
O'Reily, Brian (1994). "The New Face of Small Business."Fortune, 2 May: 82-88.
20.
Peltier, James W. , John A. Schibrowsky, and Arno Kleimenhagen (1995). "Student—Faculty Research Agencies: Marketing Education Integration Using an Entrepreneurial Education Experience."Journal of Marketing Education, 17 (Summer): 59-70.
21.
Petty, Ross D. (1993). "The Role of Law in the Marketing Curriculum." In 1993 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, edited by David W. Cravens and Peter R. Dickson. Chicago: American Marketing Association, pp. 48-52.
22.
Phillipa, Bruce D. (1993). "The Growth of Small Firm Jobs by State: 1984-1988."Business Economics, 28 (April): 48-53.
23.
Shostack, B. Lynn (1990). "Innovation and Entrepreneurship: If You're a Big Fish, Be Wary of Small Ponds."Journal of Business Strategy, 11 (September-October): 44-47.
24.
Success (1994). "Special Report: The 25 Best Business Schools for Entrepreneurs."September: 37.
25.
Totten, Jeffrey W. , and Joann Noe Cross (1991) "Student's Perceptions of the Importance of the Introduction to Marketing Course and Topics in Meeting Their Career Objectives." In Developments in Marketing Science, vol. 14, edited by Robert L. King. Richmond, VA: Academy of Marketing Science, pp. 193-197.
26.
Twible, Jacquelyn L. , and Rosemary R. Lagace (1990). "Student Attitudes toward a Career in Sales: The Impact of Perceived Control." In 1990 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, edited by A. Parasuraman and William Bearden. Chicago: American Marketing Association, pp. 142-145.
27.
Vesper, Karl H. (1993). Entrepreneurship Education 1993. Los Angeles: UCLA Entrepreneurial Studies Center.
28.
Wallenstein, Andrew (1993). "Can You Teach Entrepreneurship?" Special issue on Enterprise 1993: How Entrepreneurs Are Reshaping the Economy and What Big Companies Can Learn. Business Week (Special 1993 Bonus Issue): 139-140.
