The results of a survey of chairpersons show that marketing departments accredited by the American Association of Collegiate Schools of Business that have developed a mission statement are in the minority; approximately half of those that have done so perceive the benefits to be either moderate or insignificant. These findings indicate possible limitations in the development and/or management of the mission statement. This article proposes a process for the efficient and effective development of a mission statement and outlines methods to manage it.
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