Qualifications of business college graduates are being criticized, and changes are being demanded. As one method of improving the quality of courses, the authors show how to reconstruct a sales course that develops and measures higher-level critical thinking skills. This article illustrates a Professional Selling course that builds progressively higher critical thinking skills with inputs based on Bloom's Taxonomy and Gronlund's Learning Objectives. Also described are throughputs of cases, lectures, and presentations and outputs that measure students' progress in developing critical thinking skills.
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