The issue of career plateauing among marketing professors is examined in this survey of deans, marketing department heads, and faculty members. Analysis demonstrates that a plateauing problem is perceived to exist in our marketing departments. Specifically, individuals felt that major contributors to this phenomena were institutional factors such as the tenure system and a lack of incentives beyond tenure and promotion. However, those who are most able to do something about this problem are least likely to believe that institutional conditions are the root of this issue. This may be an unfortunate situation, as findings also demonstrate that plateaued marketing faculty not only desire to be productive, but feel they have the capability of doing so.
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