In recent years many academic institutions have been openly promoting their courses to prospective overseas students, particularly from Asia. This article presents the results of an analysis of the issue of teaching Asian students in Western tertiary institutions, observations on the results of a survey of marketing students, and personal experiences, with the aim of giving marketing educators a better understanding of their overseas students.
Get full access to this article
View all access options for this article.
References
1.
Ballard, B. (1987). "Academic Adjustment: The Other Side of the Export Dollar."Higher Education Research and, Development, 6 (2).
2.
Ballard, B. , and J. Clancy (1991). Teaching Students from Overseas: A Brief Guide for Lecturers and SupervisorsMelbourne: Longman Cheshire.
3.
Bradley, D. , and M. Bradley (1984). Problems of Asian Students in Australia: Language, Culture and Education. Canberra: Australian Government Publishing Service.
4.
Brown, R. , and M. Woods (1987). "Management Education and the Learning Cycle."Business Education, 8 (1).
5.
Chan, T. S. (1989). "Teaching Marketing in China: Implications for Effective Marketing Education."Journal of Teaching in International Business, 1 (1).
6.
Department of Employment, Education and Training (1991). "Programs and Policies for Foreign Students in Australia."Higher Education, 21.
7.
Dunn, R. (1990). "What Our Overseas Students Are Doing."Newslink, CSU-R Community Relations Unit, 8 (5).
8.
Jones, C. (1992). "Call to Scrap Recruitment Role of AECs."The Australian, 21, October.
9.
Jones, C. , and S. Matchett (1992). "Foreign Students Criticise Monash."The Australian, 4, November,
10.
Katter, N. A. (1990). "Difficulties and Aids in the Study of Law by Overseas Students—A Cultural Perspective."QUT Accounting Research Journal.
11.
Kelly, P. , and R. Brennoun (1984). Students from Indo-China: Educational Issues—A Resource Book. Australian Centre for Indo-Chinese Research.
12.
McMullen, C. (1992). "Competing Cultures in the Classroom."Proceedings of the Marketing Educators Conference1992. Perth.
13.
Smith, H. (1989). Some Thoughts About Working With Overseas Students. Charles Sturt University—Riverina.
14.
Steadman, G. T. , and R. H. Dagwell (1990). "A Survey of Overseas Students in Queensland."Australian Universities Review, 1, 2.
15.
Waller, D. S. (1991). "New Technologies—Old Cultures: Asian Student Attitudes to the Teaching of Marketing."Proceedings of the Australasian Marketing Educators Conference1991, Adelaide.
16.
West, W. (1991). "Unis Learn Fees Come At A Price."The Australian, 16, January.
17.
Yavas, U. , and T. Cavusgil (1986). "Teaching Marketing Research in Developing Countries."Business Education, 7 (4).
