An Exploratory Examination of Teaching Styles Currently Employed in Marketing Education: Developing a Typology and its Implications for Marketing Students

Abstract

The state of marketing education has been discussed a great deal in the discipline. Unfortunately, very few empirical studies have examined the actual perceptions of marketing academicians. To better understand these perceptions, a study was conducted that examined the interaction of individual differences in marketing faculty and instructional style. Results propose an "instructional style typology" consisting of three distinct types of teaching approaches. In addition, the results suggest individual differences do not seem to have a major influence on method of teaching.

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