This article examines the manuscript review process in marketing. For both empirical and nonempirical manuscripts, significance of contribution and conceptual rigor were found to be the most important criteria in the reviewing process. The most critical characteristic of a reviewer is the ability to recognize a manuscript's potential and suggest ways to maximize its contribution.
Get full access to this article
View all access options for this article.
References
1.
AMA Task Force on the Development of Marketing Thought (1988). "Developing, Disseminating, and Utilizing Marketing Knowledge."Journal of Marketing, 52 (October): 1-25.
2.
Armstrong, J. Scott (1982). "Research on Scientific Journals: Implications for Editors and Authors."Journal of Forecasting, 1: 83-104.
3.
Beyer, Janice M. (1978). "Editorial Policies and Practices among Leading Journals in Four Scientific Fields."The Sociological Quarterly, 19 (Winter): 68-88.
4.
Brackbill, Yvonne , and Frances Korten (1970). "Journal Reviewing Practices: Authors' and APA Members' Suggestions for Revision."American Psychologist, 25 (October): 937-940.
5.
Byrne, John A. (1990). "I Research in the Ivory Tower Fuzzy, Irrelevant, Pretentious?"Business Week29 October, 62-63, 66.
6.
Clark, Gary L. , and Jerry Geisler (1983). "How Difficult Is It to Read Marketing Related Journals?Journal of Marketing Education, 8 (Fall): 3-12.
7.
Coe, Robert K. , and Irwin Weinstock (1983). "Evaluating Journal Publications of Marketing Professors: A Second Look."Journal of Marketing Education, 5 (Spring): 37-42.
8.
Fry, Elaine Hobbs , C. Glenn Walters, and Lawrence E. Scheuermann (1985). "Perceived Quality of Fifty Selected Journals: Academicians and Practitioners."Journal of the Academy of Marketing Science, 13 (Spring): 352-361.
9.
Jauch, Lawrence R. , and Jerry L. Wall (1989). "What Do They Do When They Get Your Manuscript: A Survey of Academy of Management Reviewer Practices."Academy of Management Journal, 32: 157-173.
10.
Journal of Consumer Research (1988). "Statement of Review Philosophy."Gainesville, FL: Journal of Consumer Research.
11.
Journal of Marketing (1992). "From the Editor."66 (January): 1-5.
12.
Journal of Marketing Research (n.d.). "Journal of Marketing Research Manuscript Guidelines."Minneapolis, MN: American Marketing Association.
13.
Kerr, Steven , James Tolliver, and Doretta Petree (1977). "Manuscript Characteristics Which Influence Acceptance for Management and Social Science Journals."Academy of Management Journal, 20: 132-141.
14.
Meyers, John G. , William F. Massey, and Stephen A. Greyser (1980). Marketing Research and Knowledge Development. Englewood Cliffs, NJ: Prentioe-Hall.
15.
Porter, Lyman W. , and Lawrence E. McKibbon (1988). Management Education and Development: Drift or Thrust into the 21st Century. New York: McGraw-Hill.
16.
Sherrell, Daniel L. , Joseph F. Hair, Jr., and Mitch Griffin (1989). "Marketing Academicians' Perceptions of Ethical Research and Publishing Behavior."Journal of the Academy of Marketing Science, 17 (Fall): 315-324.
