College students were surveyed to determine important personal and work-related influences on career choice, perceptions of seven marketing career paths, and intent to pursue each of these paths. Building on previous research, this study also investigated the career choice influences and likelihood of pursuit of various retail career paths.
Get full access to this article
View all access options for this article.
References
1.
Anderson, Carol H. , Thomas H. Parker, and Sande Richards Stanley (1989). "Why Students Pursue a Retailing Career: Decision Criteria and Influences." Paper presented to the American Collegiate Retailing Association Conference, April, Boston, MA.
2.
Anderson, Carol H. , John H. Summey, and Thomas H. Parker (1988). Student Perceptions of Retailing as a Career." In Retailing: Its Present and Future, edited by Robert L. King. Proceedings of the National Retailing Conference, 6-8 October. Special Conference Series, vol. 4. Charleston, SC: Academy of Marketing Science and American Collegiate Retailing Association.
3.
Boatwright, E. W. , and Miriam B. Stamps (1988). "Employers' Importance Ratings of Student Characteristics: A Conjoint Analysis Approach. Journal of Marketing Education, Summer: 74-78.
4.
Gallagher, Rick (1987). "Are Retail Management Careers at a Standstill?"Chain Store Age, General Merchandise Trends, August: 19-25.
5.
Hafer, John , and Gail Schank (1982). "A Study of Factors That Influence Females' and Males' Choice of a Business Major."In Proceedings of the Midwest Market IA8sceatwon, March.
6.
Hair, Joseph F., Jr. , Ralph E. Anderson, and Ronald L. Tatham (1987). Multivariate Data Analysis. 2d ed.New York: Macmillan.
7.
Joreskog, Karl G. , and Dag Sorbom (1979). Advances in Factor Analysis and Structural Equation Models. Lanham, MD: University Press of America.
8.
King, Ronald He , and Richard Rawson (1985). "An Assessment of Employee Satisfaction with Undergraduate Business—Administration Education."Journal of Marketing Education, Summer: 65-73.
9.
Labor Force Statistics: 1964-1986(1986). Organization for Economic Cooperation and Development, Department of Economics and Statistics. Washington, DC: U.S. Government Printing Office, p. 263.
10.
Lindquist, Victor R. (1988). "Trends in the Employment of College and University Graduates in Business in Industry." In The North western Lindquist—Endicott Report. Chicago: Northwestern University.
11.
Skinner-Annable, Sandra D. , and Alma H. Wilson (1988). "Retailer Perceptions of Four-year Curricula.' In Retailing: Its Present and Its Future, edited by Robert L. King. Proceedings of the National Retailing Conference, 6-8 October. Special Conference Series, vol. 4. Charleston, SC: Academy of Marketing Science and American Collegiate Retailing Association, pp. 137-141.
12.
Swinyard, William R. (1981). "The Appeal of Retailing as a Career."Journal of Retailing, 57 (Winter): 86-97.
13.
"Today's Students Say Money Isn't Everything" (1988). Wall Street Journal, 7 September: 23.
14.
Ursic, Michael , and Craig Hegstrom (1986). "The Views of Marketing Recruiters, Alumni, and Students about Curriculum and Course Structure."Journal of Marketing Education, Summer: 21-27.
15.
U.S. Industrial Outlook (1991). U.S. Department of Commerce, International Trade Administration, January. Washington, DC: U.S. Government Printing Office.
