This article outlines a useful methodology for incorporating ethics into the marketing classroom. Students are encouraged to explore the ramifications of a variety of marketing situations and determine the appropriate response for each. The exercise evolves into a discussion of the underlying justification for arriving at that particular decision. This pedagogical approach has proven useful in moving ethical decisions away from situation specific answers and toward internalized decisions.
Get full access to this article
View all access options for this article.
References
1.
Fritzsche, David J. , and Helmut Becker (1984). "Linking Management Behavior to Ethical Philosophy—An Empirical Investigation."Academy of Management Journal, 27 (1): 166-175.
2.
Gellerman, Saul (1986). "Why Good Managers Make Bad Ethical Choices."Harvard Business Review, July-August: 85-90.
3.
Potter, Ralph B., Jr. (1969). War and Moral Discourse. Richmond: John Knox Press.
4.
Purcell, Theodore V. (1977). "Institutionalizing Ethics into Top Management Decisions."Public Relations Quarterly, 22 (Summer): 16-20.
5.
Purcell, Theodore V. (1981). "Practices, Promises, and Pitfalls of Business Ethics Instruction." In Proceedings of the Annual Meeting of the Academy of Management, edited by Kae H. Chung. Wichita, KS: Wichita State University, pp. 135-139.
6.
Runes, Dagobert D. (1964). Dictionary of Philosophy. Patterson, NJ: Littlefields, Adams, pp. 98-100.
7.
Stassen, Glen (1977). "A Social Theory Model for Religious Social Ethics."Journal of Religious Ethics, 5 (1): 9-37.
8.
Vitell, Scott J., Jr. (1986). `Marketing Ethics: Conceptual and Empirical Foundations of a Positive Theory of Decision Making in Marketing Situations Having Ethical Content.' Unpublished dissertation, Texas Tech University, Lubbock.
