This article explores the challenges involved in teaching mass sections, examines the consequences of ineffective instruction, and reports results of a study undertaken with 476 students enrolled in mass sections of basic marketing. Results indicate that students generally prefer and feel the quality of instruction is better in smaller-sized classes. The findings also suggest that the instructor is the key component in explaining student satisfaction with mass sections, and that the most significant instructor-related variable is the instructor's knowledge of the material.
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