The authors suggest that marketing ethics are most usefully taught when students grapple with the ethics of plausible individual decisions they might realistically be required to make as they develop their careers. For greater impact, marketing ethics can be integretated with conceptual marketing content through the use of content-based ethics scenarios, rather than treated as a separate teaching unit.
Get full access to this article
View all access options for this article.
References
1.
Bartley, Robert L. (1987), "Business Ethics and the Ethics Business,"The Wall Street Journal, (May 18), 26.
2.
Business Week (1988), "Businesses Are Signing Up for Ethics 101," (February 15).
3.
Business Week (1987), "Business Week/Harris Poll: Is an Anti-business Backlash Building?" (July 20), 71.
4.
Davish, William (1984), "Liberal Education and Moral Education: What? Why? How?"Creative Living Lecture Series (November 26).
5.
Ferrell, O. C. and Larry G. Gresham (1985), "A Contingency Framework for Understanding Ethical Decision Making in Marketing,"Journal of Marketing, 49 (Summer), 89.
6.
Hansel, Paul J. and Alan J. Dubinski (1986), "Ethical Dilemmas in Marketing Rationale,"Journal of Business Ethics, 5 (February), 63-67.
7.
Lantos, Geoffrey P. (1986), "Ethics Has Its Roots in Judeo-Christian Morality,"Marketing News, (July 18), 41+.
8.
Lantos, Geoffrey P. (1987), "An Ethical Base for Marketing Decision-Making,"Journal of Business and Industrial Marketing, 2 (Spring), 11-16.
9.
Murphy, Patrick E. and Gene R. Laczniak (1982), "Marketing Educators, Text Authors Can Give Higher Priority to Ethics,"Marketing News, 16 (July 23), 14.
10.
Powers, Charies W. and David Vogel (1980), Ethics in the Education of Business Managers, Institute of Society, Ethics, and Life Sciences, The Hastings Center, pp. 34-37.
11.
Razzouk, Nabil Y. (1982), "Cover Ethics in Management Course,"Marketing News, 16 (July 23), 1 and 14.
12.
Robin, Donald P. and R. Eric Reidenbach (1987), "Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application,"Journal of Marketing, 1 (January), 45.
13.
Sales and Marketing Management (1987), "Ethics in Selling, Honest!" (May), 42-44.
