Women marketing students, nearly the majority, are likely to work in services: 84% of all women and most mangers and entrepreneurs are in service industries. Business programs' responses to women students include course development and nonsexist language. A women-related resource appendix for educators is included.
Get full access to this article
View all access options for this article.
References
1.
Bloom, David E. (1986), "Women and Work,"American Demographics (September 8), 25-30.
2.
Blumenthal, Karen (1986), "Room at the Top,"The Wall Street Journal: A Special Report, The Corporate Woman (March 24), D7-D9.
3.
Cases on Women in Management (1976), Boston:Simmons College.
4.
Collins, Glenn (1982), "Unforeseen Business Barriers for Women," in Women in Management: Second Edition, Bette Ann Stead, ed., Englewood Cliffs, NJ: Prentice-Hall, Inc.
5.
Conway, John A. (1986), "Follow Through: Who Needs Bosses?"Forbes (January 13), 10-12.
6.
Fisk, Raymond P. and Patriya S. Tansuhaj (1985), Services Marketing: An Annotated Bibliography, Chicago: American Marketing Association Bibliography Series.
7.
Forbes, J. Benjamin and James E. Piercy (1983), "Rising to the Top: Executive Women in 1983 and Beyond,"Business Horizons, 26 (September/October), 38-47.
8.
Fox, Mary and Sharlene Hesse-Biber (1984), Women at Work, Palo Alto, CA: The Mayfield Publishing Company.
9.
Gordon, Judith R. (1986), Women in Management: A Bibliography of Cases, Boston: Boston College School of Management
10.
Hai, Dorothy M. (1982), "Teaching Women in Management Courses: Current Issues,"Exchange: The Organizational Behavior Teaching Review, 38-40.
11.
Hunsaker, Johanna and Philip Hunsaker (1986), Strategies and Skills for Managerial Women, Cincinnati: South-Western Publishing Co.
12.
Hymowitz, Carol and Timothy D. Schellhardt (1986), "The Glass Ceiling,"The Wall Street Journal: A Special Report, The Corporate Woman (March 24), D1, 4-5.
13.
Kellerman, Bert J. (1986), "Schools Grant Nearly 30,000 Marketing Degrees,"Marketing News (July 18), 12.
14.
Kent, Calvin (1983), "Business Education for Women Entrepreneurs,"Journal of Business Education (October), 28-33.
15.
Klemserud, Judy (1985), "Mentors Help Shape Futures for Students,"The New York Times (May 16), C1, 12.
16.
Leavitt, Judith A. , ed. (1982), Women in Management: An Annotated Bibliography and Sourcelist, Phoenix: Oryx Press.
17.
Loden, Marilyn (1985), Feminine Leadership, or How to Succeed in Business Without Being One of the Boys, New York: Random House.
18.
Mitchell, Juliet (1986), "Reflections on Twenty Years of Feminism," in What Is Feminism: A Re-Examination, J. Mitchell and A. Oakley, eds., New York: Pantheon Books, pp. 34-48.
19.
Murphy, Patrick E. and Gene R. Laczniak (1977), "Women Executives: Their Educational Needs in Marketing,"Akron Business and Economic Review, 8 (Fall), 51-55.
20.
Noble, Kenneth B. (1985), "Low-Paying Jobs Foreseen for Most Working Women,"The New York Times (December 12), A20.
21.
Parrish, J. B. (1986), "Why Many Women Opt to Go It Alone,"The New York Times (February 9) 3: 2.
22.
Ramsey, V. Jean , ed. (1985), Preparing Professional Women for the Future: Resources for Teachers and Trainers, Ann Arbor: Michigan Business Papers Number 67.
23.
Reskin, Barbara F. , ed. (1984), Sex Segregation in the Work-place: Trends, Explanations, Remedies, Washington, D.C.: National Academy Press.
24.
Schmitt, Eric (1986), "Female Entrepreneurs Thrive,"The New York Times (August 18), D1, 3.
25.
Schneider, Keith (1987), "Services Hurt by Technology: Productivity is Declining,"The New York Times (June 29), D1, 6.
26.
Shanahan, Eileen (1985), "Measuring the Service Economy,"The New York Times (October 27), D3, 6.
27.
Stern, Barbara B. and Diane M. Kellogg (1987), "Women and Marketing Education: Bridging the Gap,"Journal of Marketing Education, 9 (Summer), 1-7.
28.
Stern, Barbara B. (1986), "Corporate Culture and Women Marketing Students: An Experiential Course Innovation," in 1986 American Marketing Association Winter Educators' Conference Proceedings, Marketing Education. Knowledge Development, Dissemination, and Utilization, J. Guiltinan and D. Achabel, eds., Chicago: American Marketing Association, pp. 79-83.
29.
Stern, Barbara B. (1985), "Women in Managerial Roles: An Innovative Course for Women Marketing Students,"Journal of Education for Business, 61 (December), 128-131.
30.
Sutton, Charlotte D. and Kris K. Moore (1985), "Executive Women-20 Years Later,"Harvard Business Review (September/October), 42-66.
31.
Teltsch, Kathleen (1985), "Today's Engineer is Often a Woman,"The New York Times (September 19), C1, 10.
32.
U.S. Department of Commerce (1985), Statistical Abstract of the United States 1985, 105th Edition,Washington, D.C.: Bureau of the Census.
33.
U.S. Department of Commerce, CENDATA (1985), US. Statistics at a Glance: Annual Summary of Demographic and Economic Indicators: 1985, Washington, D.C.: Bureau of the Census, Data Users Services Division.
34.
U.S. Department of Education (1986), Digest of Education Statistics, Washington, D.C.: Bureau of the Census.
35.
U.S. Department of Labor (1986), Handbook of Labor Statistics. 1986, Washington, D. C., Bureau of Labor Statistics.
36.
Webb, Lynne (1986), "Eliminating Sexist Language in the Classroom,"Women's Studies in Communication, 9 (Spring), 21-29.