At the University of Arizona, four class sessions on library instruction are integrated into a graduate marketing research course. In addition to general research strategies, secondary sources and online databases are taught. Teams of students complete assignments, culminating in a marketing report on an industry. Students evaluate the experience.
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References
1.
Emory, C. Wflliam (1985), Business Research Methods, Homewood, IL: Irwin.
2.
Kinnear, Thomas C. and James R. Taylor (1983), Marketing Research—An Applied Approach, New York: McGraw-Hill.
