The need—and a procedure—for establishing a formal policy under which students may submit written appeals for their incorrect answers to multiple-choice exam questions are presented. Benefits to the instructor and to students are discussed.
Get full access to this article
View all access options for this article.
References
1.
Buchanan, Richard W. (1980), "MASS-ED (Mastery Aimed Student Self Evaluation and Diagnosis),"Journal of Marketing Education, 2 (November), 23-30.
2.
Ebel, Robert L. (1969), "Expected Reliability as a Function of Choices per Item,"Educational and Psychological Measurement, 29, 565-570.
3.
Friedman, Lawrence A. (1973), A History of American Law, New York: Simon and Schuster.
4.
McMillan, James R. (1979), "Experience vs. Potential of Multiple-Choice Tests in Marketing Courses,"Journal of Marketing Education, 1 (November), 24-33.
5.
Mehrens, William A. and Irvin J. Lehmann (1973), Measurement and Evaluation in Education and Psychology, New York: Hold, Rinehart, and Winston, Inc.
6.
Paul, Terry (1983), "A New Exam Policy for Large Lecture Courses: The Win-Win Solution,"Journal of Marketing Education, 5 (Spring), 49-50.
7.
Reed, Jerome B. (1985), "The Win-Win Solution to Exams: Another Approach,"Journal of Marketing Education, 7 (Spring), 47-49.
8.
Stone, Louis H. (1984), "Challenge Sessions-Any Harmful Side Effects?" in Marketing Comes of Age, David M. Klein and Allen E. Smith, eds., Southern Marketing Association, pp. 255-256.
9.
Weaver, Pamela (1982), "Tutorial on Multiple-Choice Items,"Journal of Marketing Education, 4 (Spring), 62-67.
