This article reports on efforts to develop means by which academic managers can modify student demand for a particular course. A modified student course evaluation instrument was administered to students who had taken the course and those who had not. The responses were then compared to determine the extent to which they predicted student enrollment in the course.
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References
1.
Bertsch, Thomas and Linda Peek (1982), "Determination of Measurement Scales for Revising or Developing Teacher Evaluation Instruments,"Journal of Marketing Education (Spring), 15.
2.
Wilson, Terry C. (1982), "Student-Faculty Evaluation Forms in Marketing: A Review,"Journal of Marketing Education (Spring), 7.
