This article presents the "marketing portfolio" as a vehicle for demonstrating student work to prospective employers.
Get full access to this article
View all access options for this article.
References
1.
English, Wilke D. and Dale M. Lewison (1979), "Marketing Internship Programs: Striking Out in the Academic Ball Game,"Journal of Marketing Education (November). 48-52.
2.
Kotler, Philip (1983), "Educators Must Professionalize Marketing,"Marketing News (August 5), 16, 17.
3.
Madden, Charles S. (1983), "The Use of Videotaped Cases in the Teaching of Marketing,"Journal of Marketing Education (Fall), 2-5.
4.
Mentzer, John T. , James E. Cox, and H. Lee Meadow (1983), "The Use of Computer-Based Marketing Cases in Introductory and Advanced Marketing Management Courses,"Journal of Marketing Education (Summer), 2-12.
5.
Smith, Stanley B. and Michael S. Noble (1982), "The Use of Student Projects to Teach Marketing Practice,"Proceedings: Western Marketing Educators' Association (April), pp. 19-20.
6.
Sood, James and Carole Valentine (1983), "An Empirical Investigation of the Relationship Between Student Learning Styles and the Acquisition of Marketing Knowledge,"Journal of Marketing Education (Summer), 33-39.
7.
Study Group on the Conditions of Excellence in American Higher Education (1984), "Involvement in Learning: Realizing the Potential of American Higher Education,"The Chronicle of Higher Education (October 24), 35-49.