Abstract
With the advances in information technology and de facto data bases, a. new concept in computer-aided decision making emphasizing the support of "semistructured, non-routine" decisions has emerged. This article describes how an information processing model of teaching can be used to introduce the marketing decision support system (MDSS) concept in an advanced marketing case course.
Get full access to this article
View all access options for this article.
References
1.
Alter, Steven L.
(1980 ), DSS: Current Practices and Continuing Challenges , Reading, MA : Addison-Wesley Publishing Company .
2.
Execuoom Systems Corporation
(1984 ), IFPS User's Manual, Release 10.0 , Austin, TX .
3.
Gorry, G. A.
and
M. Scott Morton
(1971 ), "A Framework for Management Information Systems,"
Sloan Management Review , 13 (Fall ), 50 -70 .
4.
Joyce, B.
and
M. Weil
(1980 ), Models of Teaching , Englewood Cliffs, NJ : Prentice-Hall, Inc.
5.
Kingston, Paul L.
(1981 ), "Generic Decision Support Systems,"
Managerial Planning , 29 , 7 -11 .
6.
Little, John D. C.
(1975 ), "BRANDAID: A Marketing-Mix Model, Part 1: Structure,"
Operations Research , 23 (July-August ), 628 -655 .
7.
Little, John D. C.
(1979 ), "Decision Support Systems for Marketing Managers,"
Journal of Marketing , 43 (Summer ), 9 -26 .
8.
Morris, J.
and
L. Morris
(1985), "Distribution Decision Support Systems: An IFPS Application,"
IFPS Users Conference Proceedings , Austin, TX .
9.
Peter, J. Paul
and
James H. Donnelly, Jr.
(1985 ), A Preface to Marketing Management , Piano, TX : Business Publications, Inc.
10.
Sprague, R. H., Jr.
and
Eric D. Carlson
(1982 ), Building Effective Decision Support Systems , Englewood Cliffs, NJ : Prentice Hall, Inc.
11.
Sprague, R. H., Jr.
(1980 ), "A Framework for the Development of DSS,"
MIS Quarterly , 4 .
