Industrial marketing courses suffer from lack of hands-on experiences for students. This article describes a method for implementing industry-university joint ventures which provide practical experience for students.
Get full access to this article
View all access options for this article.
References
1.
America's Competitive Challenge: The Need for a National Response (1983), A Report to the President of the United States from the Business-Higher Education Forum, Washington, DC (April), pp. 13-14.
2.
Bland, Joseph P. (1984), "The University that Saved a Factory,"Reader's Digest (December), 127-130.
3.
Burgoyne, J. G. (1977), "The Case History as a Teaching Method, An Educational Philosophy, and a Way of Life,"Resource, 7 (Autumn).
4.
Proceedings, Marketing Education Group, Cranfield School of Management, pp. 307-335.
5.
Humphreys, Marie Adel (1981), "Client-Sponsored Projects in a Marketing Research Course,"Journal of Marketing Education (Fall), 7-12.
6.
LaPlaca, Peter J. and Harry M. St. John (1983), "Industrial Marketing Education: Current Status and Future Needs,"Journal of Marketing Education (Fall), 3541.
7.
McDaniel, Steven W. (1984), "The Client Sponsored Project: Its Benefit in Teaching Marketing Research," in AMA Educators Proceedings, Russell W. Belket al., eds., Chicago: American Marketing Association, pp. 106-109.
8.
The Productivity Letter (1985), "Unique Academic-Industry Partnership Saves Plant, Spawns Continuing Productivity Improvement Plans,"4 (February), 1, 4-6.
9.
Schmidt, William E. (1983), "University Helps to Save a Factory From Doom,"New York Times (September 26), 1.
10.
Stanford Graduate School Bulletin (1984), "Debating the Business of Business Schools" (Summer), 20.
