There has been a continuing debate among procurement, marketing, and management educators as to the proper "intellectual home "for procurement. In the following two articles, two leading procurement educators address this issue and offer their opinions and observations.
We hope that these articles will help acquaint many of you with the tremendous changes and challenges in the field of procurement and stimulate your support for increasing emphasis on this rapidly evolving discipline.
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References
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2.
Duddy, Edward A. and David A. Revzan (1953), Marketing: An Institutional Approach, 2nd ed., New York: McGraw-Hill, p.6.
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Kotler, Philip and Sidney J. Levy (1973), "Buying is Marketing, Too!"Journal of Marketing (January), 59.
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Maynard, Harold H. , Walter C. Weidler, and Theodore N. Beckman (1927), Principles of Marketing, New York: Ronald Press, p. 7.
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Pride, William M. and O. C. Ferrell (1983), Marketing, 3rd ed., Boston: Houghton-Mifflin Company.
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Vinson, William D. and Donald F. Heany (1977), "Is Quality Out of Control?"Harvard Business Review (November-December), 114-122.
