Results of a mail survey of students accepted to a graduate business program support the general proposition that students admitted to more than one program choose to attend the program perceived to be the "best." In order of importance, the following factors affect this decision: reputation, location, curriculum, faculty, placement, cost, and financial aid.
Get full access to this article
View all access options for this article.
References
1.
Benson, James W. , Robert E. Stevens and Rinne T. Martin (1982), "A Study of Techniques Used to Recruit MBA's,"1982 Proceedings of the Southwestern Marketing Association Conference, pp. 198-200.
2.
Gourman, Jack (1980), The Gourman Report: A Rating of Graduate and Professional Programs in American and International Universities, Los Angeles: National Education Standards.
3.
Grimm, Jim L. and O. C. Ferrell (1979), "Positioning the Masters Program as Viewed by Deans of AACSB Affiliated Schools,"Business and Economic Perspectives, 33-41.
4.
Hoel, Paul G. (1966), Elementary Statistics, New York: John Wiley and Sons.
5.
Summey, John H. , Edith S. Summey, and David Gourley (1982), "Longitudinal Stability in the Factor Structure of Student Perceptions of a Marketing Major: A Tool for Recruiting Top Quality Students," in Proceedings, New Orleans, LA: Southern Marketing Association, pp. 295-297.
6.
Walters, A. A. (1970), An Introduction to Econometrics, New York: W. W. Norton and Company.
