Test-Expectancy Influence on Student Learning and Evaluations of Guest Speakers

Abstract

The practice of using guest speakers in marketing courses is a common method of enriching the learning experience. The purpose of this study was to determine the effect of test expectancy with regard to student learning and evaluations of guest speakers. Although the students indicated that they do not want to be tested over material presented by guest speakers, the results indicate that a more positive overall experience took place when they do expect to be tested. The test-expectant group reported paying closer attention and taking more notes during the presentation, and evaluated the guest speaker more favorably than did the group who did not expect a test.