This article examines 23 basic marketing texts, comparing them with respect to text information, instructor's materials, test bank, student workbook/study guide, and separate casebook.
Get full access to this article
View all access options for this article.
References
1.
Amarchand, D. and B. Varadharajan (1980),An Introduction to Marketing, New York: Advent Books, Inc.
2.
Banerjee, Mrityunjoy (1982), Essentials of Modern Marketing, Calcutta, India: Rupa and Company.
3.
Bell, Martin L. (1979), Marketing: Concepts and Strategy, 3rd ed., Boston: Houghton Mifflin Company.
4.
Boone, Louis E. and David L. Kurtz (1983), Contemporary Marketing, 4th ed., New York: The Dryden Press.
5.
Breyer, Ralph F. (1978), The Marketing Institution, Henry Assael, ed. (1934 reprint), New York: Arno Press.
6.
Buskirk, Richard H. (1975), Principles of Marketing, Providence, RI: PAR, Inc.
7.
Clark, Fred E. (1978), Principles of Marketing, Henry Assael, ed. (1922 reprint), New York: Arno Press.
8.
Christopher, Martin , et al. (1980), Introduction to Marketing, New York: State Mutual Book & Periodical Service, Ltd.
9.
Cundiff, Edward W. , Richard R. Still, and Norman A. P. Govoni (1980), Fundamentals of Modern Marketing, 3rd ed., Englewood Cliffs, NJ: Prentice-Hall, Inc.
10.
Cunningham, William H. and Isabella C. M. Cunningham (1981), Marketing: A Managerial Approach, Cincinnati, OH: South-Western Publishing Company.
11.
Diamond, Jay and Gerald Pintel (1980), Principles of Marketing, 2nd ed., Englewood Cliffs, NJ: Prentice-Hall, Inc.
12.
Downing, George D. (1971), Basic Marketing, Columbus, OH: Charles B. Merrill Publishing Company.
13.
Enis, Ben M. (1980),Marketing Principles, 3rd ed., Santa Monica, CA: Goodyear Publishing Company, Inc.
14.
Evans, Joel R. and Barry Berman (1982), Marketing, New York: Macmillan Publishing Company, Inc.
15.
Ferrell, O. C. and William M. Pride (1982), Fundamentals of Marketing, Boston: Houghton Mffflin Company.
16.
Fox, Edward J. and Edward W. Wheatley (1978), Modem Marketing: Principles and Practice, Glenview, IL: Scott, Foresman & Co.
17.
Frain, John (1981), Introduction to Marketing, Philadelphia: International Ideas Inc.
18.
Gaedeke, Ralph M. and Dennis H. Tootelian (1983), Marketing: Principles & Applications, St. Paul, MN: West Publishing Company.
19.
Gwinner, Robert F. , et al. (1977), Marketing: An Environmental Perspective, St. Paul, MN: West Publishing Company.
20.
Hartley, Robert F. (1983), Marketing Fundamentals, rev. ed., New York: Harper & Row Publishers, Inc.
21.
Hasty, Ronald W. and Ted R. Will (1975), Marketing: A Mid-Management Approach, New York: Harper & Row Publishers, Inc.
22.
Heskett, James L. (1976), Marketing, New York: Macmillan Publishing Company, Inc.
23.
Hise, Richard T. , Peter L. Gillett, and John K. Ryans, Jr. (1979), Basic Marketing, Cambridge, MA: Winthrop Publishers, Inc.
24.
Kinnear, Thomas C. and Kenneth L. Bernhardt (1983), Principles of Marketing, Glenview, IL: Scott, Foresman and Company.
25.
Kotler, Philip (1983), Principles of Marketing, 2nd ed., Engle-wood Cliffs, NJ: Prentice-Hall, Inc.
26.
Kurtz, David L. and Louis E. Boone (1981), Marketing, New York: The Dryden Press.
27.
Lipson, Harry and John R. Darling (1980), Marketing Fundamentals: Texts and Cases (1974 reprint), Melbourne, FL: Robert E. Krieger Publishing Company, Inc.
28.
Majaro, Simon (1982), Marketing in Perspective, Winchester, MA: Allen & Unwin, Inc.
29.
Mandell, M. and L. Rosenberg (1981), Marketing, 2nd ed., Englewood Cliffs, NJ: Prentice-Hall, Inc.
30.
Marcus, Burton , et al. (1980), Modern Marketing Management, rev. ed., New York: Random House, Inc.
31.
Marketing News (1981, 1982), Chicago: American Marketing Association.
32.
Markin, Rom (1982), Marketing: Strategy & Management, 2nd ed., New York: John Wiley & Sons, Inc.
33.
McCarthy, E. Jerome (1981), Basic Marketing: A Managerial Approach, 7th ed., Homewood, IL: Richard D. Irwin, Inc.
34.
McCarthy, E. Jerome (1982), Essentials of Marketing, rev. ed., Homewood, IL: Richard D. Irwin, Inc.
35.
McCarthy, E. Jerome and Stanley J. Shapiro (1983a), Basic Marketing, 3rd ed., Homewood, IL: Richard D. Irwin, Inc.
36.
McCarthy, E. Jerome and Stanley J. Shapiro (1983b), Essentials of Marketing, Homewood, IL: Richard D. Irwin, Inc.
37.
McDaniel, Carl, Jr. (1982), Marketing: An Integrated Approach, 2nd ed., New York: Harper & Row Publishers, Inc.
38.
Mellott, Douglas W., Jr. (1978), Marketing: Applications and Cases, Reston, VA: Reston Publishing Company, Inc.
39.
Nickels, William G. (1982), Marketing Principles, 2nd ed., Englewood Cliffs, NJ: Prentice-Hall, Inc.
40.
Peterson, Robin (1982), Marketing: A Contemporary Introduction (1977 reprint), Melbourne, FL: Robert E. Krieger Publishing Company, Inc.
41.
Pride, William M. and O. C. Ferrell (1983), Marketing: Basic Concepts and Decisions, 3rd ed., Boston: Houghton-Mifflin Company.
42.
R. R. Bowker Company (ed.) (1982), Books in Print: 1982-1983, New York: R. R. Bowker Company.
43.
R. R. Bowker Company (ed.) (1983), Subject Guide to Forthcoming Books, New York: R. R. Bowker Company, Vol. 17, No. 1.
44.
Rachman, David J. and Elaine Kotary Romano (1980), Modern Marketing, New York: The Dryden Press.
45.
Robin, Donald (1978), Marketing: Basic Concepts for Decision Making, New York: Harper & Row Publishers, Inc.
46.
Runyon, Kenneth E. (1982), The Practice of Marketing, Columbus, OH: Charles E. Merrill Publishing Company.
47.
Russ, Frederick A. and Charles A. Kirkpatrick (1982), Marketing, Boston: Little, Brown and Company.
48.
Schewe, Charles D. and Reuben M. Smith (1983), Marketing: Concepts and Applications, 2nd ed., New York: McGraw-HUI Book Company.
49.
Schoell, William F. and Thomas T. Ivy (1982), Marketing: Contemporary Concepts and Practices, Boston: Allyn and Bacon, Inc.
50.
Schwartz, David J. (1981), Marketing Today, 3rd ed., New York: Harcourt Brace Jovanovich, Inc.
51.
Shaw, Roy T. , Richard J. Semenik, and Robert H. Williams (1981), Marketing: An Integrated Analytical Approach, 4th ed., Cincinnati: South-Western Publishing Co.
52.
Stanton, William J. (1981), Fundamentals of Marketing, 6th ed., New York: McGraw-Hill Book Company.
53.
Udell, Jon G. and Gene R. Laczniak (1981), Marketing in an Age of Change, New York: John Wiley & Sons, Inc.
54.
Willsmer, Ray L. (1976), The Basic Arts of Marketing, Brook-field, VT: Renof USA, Inc.
55.
Wentz, Walter B. (1979), Marketing, St. Paul, MN: West Publishing Company.
