Marketing academicians frequently complain that they are not utilized as meaningful participants in debates concerning national business and economic policy. This lack of utilization may be of our own making. As academicians we have failed to speak out on the broad issues, electing instead to concentrate on topics of very narrow, very technical expertise.
Get full access to this article
View all access options for this article.
References
1.
Bates and O'Steen v. State Bar of Arizona, 433, U.S. 350. (1979)
2.
Brozen, Yale (1972), "No Scarlet Letters, Advertising Has Come Under Dangerous and Unfair Attack,"Barrons (February 28), 7-10.
3.
Carter, William K. and John H. Lindgren (1981), "Marketing Professional Services,"Business, 31 (September-October), 9-13.
4.
Consumer Reports (1976), "Should Congress Act to Keep Prices on Food?" (February), 66.
5.
Curran, Barbara (1977), "The Legal Needs of the Public, The Final Report of a National Survey,"Chicago: American Bar Foundation.
6.
Darden, Donna K. , William R. Darden, and G. E. Kiser (1981), "The Marketing of Legal Services,"Journal of Marketing, 45 (Spring), 123-134.
7.
Eulau, Heinz and John Sprague (1964), Lawyers in Politics: A Study in Professional Convergence, Bobbs-Merrill, 11-12.
8.
Kennedy, John F. (1962), "A Special Message on Protecting the Consumer Interest,""special message to Congress, March 15.
9.
McNair, Malcolm P. (1958), "Significant Trends and Developments in Postwar Retailing,"Sales Management (November 21), 9-10.
10.
Media Institute (1982), "A Study of Network News Coverage of the Energy Crisis,"Washington, DC.
11.
Roy, Ross (1976), "Major Ad Credo: Provide Product Information,"Advertising Age (December), 13-14.
12.
Stein, Robert (1973), "Does Advertising Lower Consumer Prices,"Journal of Marketing, 37 (Fall).
13.
United Press International (1975), "Lawyer Advertising Seen as Consumer Win,"Athens Banner-Herald (June 28).
14.
Wall Street Journal (1975), "Fact and Fancy," (December 4), 12.
15.
Weisman, John (1982), "A New Study of Network Coverage Reveals Disturbing Omissions,"TV Guide (March 6), 3-12.
16.
Wermeil, Stephen (1982), "Doctor Advertising Upheld by Top Court, But FTC Jurisdiction Remains in Doubt,"Wall Street Journal (March 24), 7.
17.
Zander, Michael (1978), "How to Explain the Unmet Need for Legal Services?"American Bar Association Journal (November).
