This study shows how an experiential exercise can be used to better introduce students to ethical issues in marketing research or other technique-based courses whose structure does not lend itself well to a discussion of ethics. Students who participated in an experiential exercise in marketing research ethics tended to (1) show more substantial changes in attitudes toward ethics and (2) demonstrate a more realistic understanding of the complexity involved in resolving ethical issues than did students not able to participate in such an exercise.
Get full access to this article
View all access options for this article.
References
1.
AACSB Accreditation Council (1979-80), Policies, Procedures and Standards, St. Louis: AACSB, p. 38.
2.
Bezilla, Robert , Joel B. Haynes and Clifford Elliot (1976), "Ethics in Marketing Research,"Business Horizons, 19 (April), 83-86.
3.
Byron, William J. (1977), "The Meaning of Ethics in Business,"Business Horizons, 20 (December), 31-34.
4.
Crawford, C. Merle (1970), "Attitudes of Marketing Executives Toward Ethics in Marketing Research,"Journal of Marketing, 34 (April), 46-52.
5.
Daugherty, Philip (1976), "Researcher Certification Sought,"New York Times (March 24), 67.
6.
Day, George S. (1975), "The Threats to Marketing Research,"Journal of Marketing Research, 12 (November), 462-467.
7.
Hollander, Sidney, Jr. (1974), "Ethics in Marketing Research," in Handbook of Marketing Research, Robert Ferber, ed., New York: McGraw-Hill Inc., pp. 1-107 to 1-127.
8.
Konrad, A. Richard (1978), "Are Business Ethics Worth Studying?"Business and Society Review (Fall), 56.
9.
Krohn, Franklin D. (1982), "Teaching of Legal and Ethical Standards for Marketing Research,"Journal of Marketing Education (Spring), 31-34.
10.
Murphy, Patrick E. (1978), "An Evaluation: Corporate Social Responsiveness,"University of Michigan Business Review, 30 (November), 19-25.
11.
Schneider, Kenneth C. (1977), "Subject and Respondent Abuse in Marketing Research,"MSU Business Topics, 25 (Spring), 13-19.
12.
Tybout, Alice M. and Gerald Zaltman (1974), "Ethics in Marketing Research: Their Practical Relevance,"Journal of Marketing Research, 11 (November), 357-368.
