This article reports on the empirical investigation of the relationship between the learning styles of students and their ability to acquire marketing knowledge. The instrument used to measure learning styles is a modified form of the Learning Style Inventory model developed by David A. Kolb.
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References
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as described in the article by Johanson, Jan and Jan-Erik Vahlne, "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitment,"Journal of International Business Studies, 8 (Spring/Summer), 1977.
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Stumpf, S. A. and R. D. Freedman (1981), "The Learning Style Inventory: Still Less than Meets the Eye,"Academy of Management Review, 6 (April), 297-300.
