The growth in the use of experiential exercises in the classroom reflects the value of these exercises in providing realistic simulations of business decision-making. This article describes in detail a materials management experiential exercise. The exercise can be used alone or in combination with a related physical distribution exercise to form a business logistics simulation.
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References
1.
Low, James T. (1980), "Guidelines for the Use of Business Simulation Games,"Journal of Marketing Education, 1 (April), 8-15.
2.
Morgan, Fred W. and Paul T. Nelson (1980), "A Classroom Experiential Exercise for Studying Physical Distribution Decision-Making,"Journal of Marketing Education, 1 (Fall), 83-90.
