The purpose of this article is to illustrate the use of conference calls in the marketing classroom and to assess student reactions to conference calls as a teaching technique. The article also describes procedures and equipment used in setting up conference calls.
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References
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Bridging the Distance (1978), University of Wisconsin-Extension Madison.
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Guseman, Dennis and Lee Dahringer (1976), "Effective Teaching Techniques: The Student's Perspective in the Intro Marketing Course," Marketing: 1776-1976 and Beyond, AMA Educators' Proceedings 1976, 540-43, Kenneth L. Bernhardt, ed.
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