Abstract
Mass marketing of personal computers is a reality. These computers are starting to be used by executives. Relevant marketing education must now include how to use this new tool to help solve marketing problems.
Just as math courses don't teach marketing research, computer science courses don't teach computer-aided marketing analysis. Truly, it would be a case of 'marketing myopia' for educators to proclaim that we're not in that business.
Prefab computer programs are one educational device which can make it easier to teach and easier for students to learn computer-aided marketing analysis.
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