Many approaches have been used to teach consumer behavior to undergraduate students. While many difficulties in teaching such a course exist, the approach to heavy use of published real world examples to show applications of behavioral science theories and concepts has proven very successful.
Get full access to this article
View all access options for this article.
References
1.
Arnold, Stephen J. "Problem Solving Through Model Application: One Approach to Teaching Consumer Behavior," in William D. Perreault , Jr., ed., Advances in Consumer Research, Vol. IV. Antlanta: Association for Consumer Research, 1977, 268-9.
2.
Boyd, Harper W. and Sidney J. Levy. "New Dimension in Consumer Analysis ," Harvard Business Review, 41 (November-December 1963), 129-40.
3.
Holman, Rebecca H. "Teaching Consumer Behavior," in William D. Perreault, Jr., ed., Advances in Consumer Research, Vol. IV. Atlanta, Association for Consumer Research, 1977, 270-1.
4.
"Jack Daniel's Bets That You Can't Tell Black from Green," The Wall Street Journal (February 8, 1977).
5.
5, Mittelstaedt, Robert. "Teaching Consumer Behavior: An Overivew," in William D. Perreault, Jr., ed., Advances in Consumer Research , Vol. IV. Atlanta: Association for Consumer Research, 1977, 266-7.
6.
Murphy, Patrick E. "Observations on Teaching Consumer Behavior," in William D. Perreault, Jr., ed., Advances in Consumer Research, Vol. IV, Atlanta: Association for Consumer Research, 1977, 272-3.
7.
O'Brien, Terrence V. "Teaching Consumer Behavior," in William D. Perreault, Jr., ed., Advances in Consumer Research, Vol. IV. Atlanta: Association for Consumer Research, 1977, 274-5.
8.
"Some Restaurants Beef Up the Profits by Cutting Portions," The Wall Street Journal (February 15, 1977),
9.
Stanley, Thomas J. "Teaching Consumer Behavior: An Approach Emphasizing Consumer Attitudes ," in William D. Perreault, Jr., ed., Advances in Consumer Research, Vol. IV. Atlanta: Association for Consumer Research, 1977, 276-7.
10.
Stanely, Thomas J. "Adding Informal Experiments and Field Studies to Undergraduate Consumer Behavior Courses," in Edward M. Mazze, ed., Marketing: The Challenges and the Opportunities. Chicago: American Marketing Association, 1977, 656-9.
11.
"Sunday School Uses Bus Fleet and Candy to Win Kids' Souls ," The Wall Street Journal (February 7, 1976 ).
