Abstract
Doctoral study in marketing frequently includes a course on the devel opment of marketing thought in order to provide a historical perspective and framework for the analysis of marketing concepts. It is upon the im posing collection of source literature that the marketing discipline is founded. But when the student must keep abreat of current literature as well, the problem is posed of selecting the "most important" books and articles to be included in this area of marketing education. This paper suggests citation analysis as one means of identifying the foundation literature which continues to have direct influence on the development of marketing thought. A survey of both quoters and non quoters of source literature provided insights into reasons for quotation and opinions of "most important" foundation contributions. Finally, the paper examines the implications of these findings for doctoral study in marketing.
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