Integrating Ethical Considerations Into Marketing Courses: the Role of the Marketing Professor

Abstract

This paper suggests that marketing professors should adopt pedagogy and course content which integrates consideration of ethical issues into the curriculum. The recommendations flow from research findings presented in the paper which conclude that students perceive various marketing practices differently on the basis of ethical acceptability. That is, students enter college maintaining similar judgment of questionable marketing practices. By the end of the senior year business majors have become more tolerant of certain practices while nonbusiness majors have become less tolerant. Also, nonbusiness students who have taken Introduction to Business are more tolerant of these practices than those who have not taken the course.