Wisdom From Great Marketing Educational Scholars

Act-On. (2024). 5 Epic lessons from marketing legends. Act-On Marketing Automation. https://act-on.com/learn/blog/5-epic-lessons-from-marketing-legends/

Casagrande A. (2023, May 3). The legends of marketing: Pioneers who shaped the industry. Vision Factory. https://www.visionfactory.org/post/the-legends-of-marketing-pioneers-who-shaped-the-industry

Definition Discovery. (n.d.). Unraveling the meaning of “shared wisdom.” YouTube. https://www.youtube.com/watch?v=X3wvcGIfrx4

de Ruyter K. Keeling D. I. Plangger K. Montecchi M. Scott M. L. Dahl D. W . (2022). Reimagining marketing strategy: Driving the debate on grand challenges. Journal of the Academy of Marketing Science, 50(1), 13–21.

Ferrell O. C. Hair J. F. Marshall G. W. Tamilia R. D. (2015). Understanding the history of marketing education to improve classroom instruction. Marketing Education Review, 25(2), 159–175.

Goldsmith R. (2004). Current and future trends in marketing and their implications for the discipline. Journal of Marketing Theory and Practice, 12(4), 10–17.

Gray D. M. Peltier J. W. Schibrowsky J. A. (2012). The journal of marketing education: Past, present, and future. Journal of Marketing Education, 34(3), 217–237.

James G. (2011, September 30). Moneywatch:The greatest marketing geniuses of all time. CBS News. https://www.cbsnews.com/media/the-greatest-marketing-geniuses-of-all-time/

Lagrosen S. Svensson G. (2006). A seminal framework of marketing schools: Revisited and updated. Journal of Management History, 12(4), 369–384.

Luce W. A. Crittenden V. L. (2021). Direct selling—From camels to cyberspace. In Cochran S. A. Coughlan A. T. Crittenden V. L. Crittenden W. F. Ferrell L. K. Ferrell O. C. Luce W. A. Peterson R. A. (Eds.), Direct selling: A global and social business model (pp. 17–30). Business Expert Press.

Machina A. (2024). The greatest marketing professionals of all time. Tornado Marketing. https://www.tornadomarketing.com/blog/greatest-marketing-professionals-of-all-time

Michalowicz M. (2013). Lessons from the 8 greatest marketers of all time. American Express. https://www.americanexpress.com/en-us/business/trends-and-insights/articles/lessons-from-the-8-greatest-marketers-of-all-time/