AlqahtaniN.UslayC. (2020). Entrepreneurial marketing and firm performance: Synthesis and conceptual development. Journal of Business Research, 113, 62–71.
2.
AmjadT.RaniS. H. B. A.Sa’atarS. B. (2020a). Entrepreneurship development and pedagogical gaps in entrepreneurial marketing education. The International Journal of Management Education, 18(2), Article 100379.
3.
AmjadT.RaniS. H. B. A.Sa’atarS. B. (2020b). A new dimension of entrepreneurial marketing and key challenges: A case study from Pakistan. SEISENSE Journal of Management, 3(1), 1–14.
4.
BakhtiariS. (2019). Entrepreneurship dynamics in Australia: Lessons from micro-data. Economic Record, 95(308), 114–140.
5.
BlankS.DorfB. (2020). The startup owner’s manual: The step-by-step guide for building a great company. John Wiley & Sons.
6.
CopleyP. (2013). The need to deliver higher-order skills in the context of marketing in SMEs. Industry and Higher Education, 27(6), 465–476.
7.
CovinJ. G.SlevinD. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75–87.
8.
CrickJ. M.CrickD.ChaudhryS. (2020). Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms. Journal of Business Research, 113, 158–167.
9.
EggersF. (2020). Masters of disasters? Challenges and opportunities for SMEs in times of crisis. Journal of Business Research, 116, 199–208.
10.
EggersF.NiemandT.KrausS.BreierM. (2020). Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance. Journal of Business Research, 113, 72–82.
11.
GilmoreA.McAuleyA.MilesM. P.PattinsonH. (2020). Four questions of entrepreneurial marketing education: Perspectives of university educators. Journal of Business Research, 113, 189–197.
HarriganP.RamseyE.IbbotsonP. (2012). Exploring and explaining SME marketing: Investigating e-CRM using a mixed methods approach. Journal of Strategic Marketing, 20(2), 127–163.
14.
HillsG. E. (1987). Marketing and entrepreneurship research issues: Scholarly justification. Research at the Marketing/Entrepreneurship Interface, 1, 3–15.
15.
KotlerP. (1967). Marketing management: Analysis, planning, and control. Prentice Hall.
16.
KrausS.HarmsR.FinkM. (2010). Entrepreneurial marketing: Moving beyond marketing in new ventures. International Journal of Entrepreneurship and Innovation Management, 11(1), 19–34.
17.
MillerD. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770–791.
18.
MitchellR.HutchinsonK.QuinnB.GilmoreA. (2015). A framework for SME retail branding. Journal of Marketing Management, 31(17–18), 1818–1850.
19.
MorrishS. C.JonesR. (2020). Post-disaster business recovery: An entrepreneurial marketing perspective. Journal of Business Research, 113, 83–92.
20.
MurnieksC. Y.KlotzA. C.ShepherdD. A. (2020). Entrepreneurial motivation: A review of the literature and an agenda for future research. Journal of Organizational Behavior, 41(2), 115–143.
21.
O’CassA.MorrishS. (2016). Anatomy of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), 2–4.
22.
PetersonM. (2020). Modeling country entrepreneurial activity to inform entrepreneurial-marketing research. Journal of Business Research, 113, 105–116.
23.
RiesE. (2011). The lean startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses. Currency.
24.
ShepherdD. (2015). Party on! A call for entrepreneurship research that is more interactive, activity based, cognitively hot, compassionate, and prosocial. Journal of Business Venturing, 30(4), 489–507.
25.
SimpsonM.TaylorN. (2002). The role and relevance of marketing in SMEs: Towards a new model. Journal of Small Business and Enterprise Development, 9(4), 370–382.
