Thoughts on a Wheel of Marketing Education

Abstract

Get full access to this article

View all access options for this article.

References

Belk

(2020). Resurrecting marketing. AMS Review, 10(3), 168–171.

Crittenden

V. L.

Peterson

R. A.

(2019a). Digital disruption: The transdisciplinary future of marketing education. Journal of Marketing Education, 40(1), 3–4.

Crittenden

V. L.

Peterson

R. A.

(2019b). Keeping the marketing curriculum current in an era of digital disruption. Journal of Marketing Education, 40(2), 75–76.

Hollander

S. C.

(1960). The wheel of retailing. Journal of Marketing, 25(1), 37–42.

Langan

Cowley

Nguyen

(2019). The state of digital marketing in academia: An examination of marketing curriculum’s response to digital disruption. Journal of Marketing Education, 41(1), 32–46.

McNair

M. P.

(1958). Significant trends and developments in the postwar period. In Smith

A. B.

(Ed.), Competitive distribution in a free, high-level economy and its implications for the university (pp. 1–25). University of Pittsburgh Press.

Rust

Huang

M.-H.

(2021). The feeling economy: How artificial intelligence is creating the era of empathy. Palgrave Macmillan.