Educational Scholarship: The Power of Reflecting and Sharing

Abstract

Get full access to this article

View all access options for this article.

References

Buzzard

Crittenden

V. L.

Crittenden

W. F.

McCarty

(2011). The use of digital technologies in the classroom: A teaching and learning perspective. Journal of Marketing Education, 33(2), 131-139. https://doi.org/10.1177/0273475311410845

Chang

D. R.

(2020). Using films to achieve diversity goals in marketing education. Journal of Marketing Education, 42(1), 48-58. https://doi.org/10.1177/0273475319878868

Crittenden

W. F.

Biel

I. K.

Lovely

W. A.

(2019). Embracing digitalization: Student learning and new technologies. Journal of Marketing Education, 41(1), 5-14. https://doi.org/10.1177/0273475318820895

Glassick

C. E.

Huber

M. T.

Maeroff

G. I.

(1997). Scholarship assessed: Evaluation of the professoriate. Jossey-Bass.

Kreber

Cranton

P. A.

(2000). Exploring the scholarship of teaching. Journal of Higher Education, 71(4), 476-495. https://doi.org/10.2307/2649149

Lederman

(2019, October 30). Professors’ slow, steady acceptance of online learning: A survey. Inside Higher Ed. https://www.insidehighered.com/news/survey/professors-slow-steady-acceptance-online-learning-survey

Lemon

Verhoef

P. C.

(2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96. https://doi.org/10.1509/jm.15.0420

Selingo

J. J.

(2015). College disrupted: Perspectives on how technology is changing the college education model. Chronicle of Higher Education. http://blog.bristolcc.edu/ctl/files/2015/10/College-Disrupted.pdf

Tripp

T. M.

Lixin

Olson

Graso

(2019). The fair process effect in the classroom: Reducing the influence of grades on student evaluations of teachers. Journal of Marketing Education, 41(3), 173-184. https://doi.org/10.1177/0273475318772618

10.

U.S. Department of Education, National Center for Education Statistics. (2018). Digest of education statistics. https://nces.ed.gov/fastfacts/display.asp?id=80