BuzzardC.CrittendenV. L.CrittendenW. F.McCartyP. (2011). The use of digital technologies in the classroom: A teaching and learning perspective. Journal of Marketing Education, 33, 131-139.
2.
CoulterK. S.RoggeveenA. (2012). “Like it or not”: Consumer responses to word-of-mouth communication in on-line social networks. Management Research Review, 35, 878-899.
3.
CrittendenV. L.CrittendenW. F. (2015). Digital and social media marketing in business education: Implications for the marketing curriculum. Journal of Marketing Education, 37(2).
GrewalD.RoggeveenA. L.ShankaranarayananG. (2015). Marketing-ITS integration: Developing next-generation managers. In CrittendenV. L.EsperK.KarstN.SlegersR. (Eds.), Evolving entrepreneurial education: Innovation in the Babson classroom. Bingley, England: Emerald.
8.
HansenD.ShneidermanB.SmithM. A. (2011). Analyzing social media networks with NodeXL: Insights from a connected world. Boston, MA: Elsevier.
9.
HarriganP.HulbertB. (2011). How can marketing academics serve marketing practice? The new marketing DNA as a model for marketing education. Journal of Marketing Education, 33, 253-272.
10.
MalhotraN. K. (2002). Integrating technology in marketing education: Perspective for the new millennium. Marketing Education Review, 12(3), 1-5.
11.
NuldénU. (2001). E-ducation: Research and practice. Journal of Computer Assisted Learning, 17, 363-375.
12.
PetersonR. A.AlbaumG.MunueraJ. L.CunninghamW. H. (2002). Reflections on the use of instructional technologies in marketing education. Marketing Education Review, 12(3), 7-17.
13.
RohmA.WeissM. (2014). Herding cats: A strategic approach to social media marketing. New York, NY: Business Expert Press.
14.
SpillerL.TutenT. (2015). Integrating metrics across the marketing curriculum: The digital and social media opportunity. Journal of Marketing Education, 37(2).
WilliamsD. L.CrittendenV. L.TeoT.McCartyP. (2012). The use of social media: An exploratory study of usage among digital natives. Journal of Public Affairs, 12, 127-136.