BanduraA. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall.
3.
BloomB.EngelhartM. D.FurstE. J.HillW. H.KrathwohlD. R. (1956). Taxonomy of educational objectives: The classification of educational goals. New York, NY: David McKay.
BuzzardC.CrittendenV. L.CrittendenW. F.McCartyP. (2011). The use of digital technologies in the classroom: A teaching and learning perspective. Journal of Marketing Education, 33, 131-139.
6.
CassidyS. (2004). Learning styles: An overview of theories, models, and measures. Educational Psychology, 24, 419-444.
7.
ChickeringA. W.GamsonZ. F. (1987). Seven principles for good practice in higher education. American Association for Higher Education Bulletin, 39(7), 3-7.
DebuseJ.C.W.LawleyM. (2011). Using innovative technology to develop sustainable assessment practices in marketing education. Journal of Marketing Education, 33, 160-170.
10.
DowellD.J.SmallF.A. (2011). What is the impact of online resource materials on student self-learning strategies?Journal of Marketing Education, 33, 140-148.
GranitzN.PittL. (2011). Teaching about marketing and teaching marketing with innovative technology: Introduction to the special edition. Journal of Marketing Education, 33, 127-130.
15.
GrewalD.RoggeveenA. L.ShankaranarayananG. (2015). Marketing-ITS integration: Developing next-generation managers. In CrittendenV. L.EsperK.KarstN.SlegersR. (Eds.), Evolving entrepreneurial education: Innovation in the Babson classroom. Bingley, England: Emerald.
16.
HansenD.ShneidermanB.SmithM. A. (2011). Analyzing social media networks with NodeXL: Insights from a connected world. Boston, MA: Elsevier.
17.
HarriganP.HulbertB. (2011). How can marketing academics serve marketing practice? The new marketing DNA as a model for marketing education. Journal of Marketing Education, 33, 253-272.
18.
HollenbeckC.R.MasonC.H.SongJ.H. (2011). Enhancing student learning in marketing courses: An exploration of fundamental principles for website platforms. Journal of Marketing Education, 33, 171-182.
19.
HoodM.DayT. (2014, January). Tech trends in 2014. Direct Selling News, pp. 12-20.
20.
KempJ. E.MorrisonG. R.RossS. M. (1994). Design effective instruction. New York, NY: Macmillan.
21.
KolbD. A. (1984). Experiential learning. Englewood Cliffs, NJ: Prentice Hall.
22.
KoohangA.RileyL.SmithT.FloydK. (2010). Design of an information technology undergraduate program to produce IT versatilists. Journal of Information Technology Education, 9, 99-112.
23.
McCabeD. B.MeuterM. L. (2011). A student view of technology in the classroom: Does it enhance the seven principles of good practice in undergraduate education?Journal of Marketing Education, 33, 149-159.
24.
McCorkleD. E.AlexanderJ. F.ReardonJ. (2001). Integrating business technology and marketing education: Enhancing the diffusion process through technology champions. Journal of Marketing Education, 23, 16-24.
WymbsC. (2011). Digital marketing: The time for a new “academic major” has arrived. Journal of Marketing Education, 33, 93-106.
32.
ZahayD.ScovottiC.PetersonR.DomagalskiS. (2010, Winter). Identifying and assessing fundamental competencies of direct and interactive marketing. Journal for Advancement of Marketing Education, 17, 52-62.