Special Issue Call for Papers

Abstract

Get full access to this article

View all access options for this article.

References

Banks

Carson

Nelson

Nicol

(2001). Discrete-event system simulation. New York, NY: Prentice Hall.

Forman

(2012). Implementing a board game simulation in a marketing course: An assessment based on “real world” measures. Journal of the Academy of Business Education, 13, 41-54.

Gourville

J. T.

Nagle

Hogan

(2011). Pricing simulation: Universal Rental Car V2. Boston, MA: Harvard Business School Publishing.