Educators Who Have Made a Difference for Their Students: Observations and Reflections of Three Nationally Recognized Marketing Professors

Abstract

The CASE (Council for the Advancement and Support of Education) Professor of the Year program recognizes outstanding professors for their dedication to teaching, commitment to students, and innovative instructional methods. It is the only national program to recognize college and university professors for their teaching skills. Three marketing professors were chosen for this award in 2005 and now share their teaching philosophies. Their philosophies focus on innovation, experimentation, creating a culture of learning, the first day of class, and maintaining high academic standards.

Keywords

active learning teaching innovation academic standards student engagement learning culture

Get full access to this article

View all access options for this article.

References

CASE . (2006). About the program: U.S. Professors of the Year. Retrieved November 1, 2006, from http://www.case.org/Content/AwardsScholarships/Display.cfm?CONTAINERID=184&CONTENTITEMID=3045&CRUMB=3

Sautter, E. (1998). SMA great teacher comments: A grab bag of teaching tricks and tools. In J. D. Herrington & R. D. Taylor (Eds.), Marketing advances in theory, practice and education (p. 7-7). Radford, VA: Society for Marketing Advances.