This article describes the experiences of the marketing faculty at Temasek Polytechnic in Singapore in their effort to help their students develop essential entry-level skills by transforming the marketing curriculum using problem-based learning. The article describes how the faculty selected the problem-based learning approach and the challenges associated with implementing it. Evidence of the success of the new curriculum also is provided.
Get full access to this article
View all access options for this article.
References
1.
Barrows, H. S. 1986. A taxonomy of PBL methods. Medical Education20: 481-486.
2.
Barrows, H. S. 2000. Problem-based learning applied to medical education. Springfield: Southern Illinois University School of Medicine.
3.
Berry, L. L. 1993. Our roles as educators: Present and future. Journal of Marketing Education15 (fall): 3-8.
4.
Cannon, J. P., and J. N. Sheth. 1994. Developing a curriculum to enhance teaching of relationship marketing. Journal of Marketing Education16 (summer): 3-14.
5.
Celuch, K., and M. Slama. 1998. Critical thinking as an integrative theme for teaching lifelong learning skills in marketing. Marketing Education Review8 (fall): 1-12.
6.
Clow, K. E., and M. K. Wachter. 1996. Teaching methodologies used in basic marketing: An empirical investigation. Journal of Marketing Education18 (spring): 48-59.
7.
Cooper, M. J., and T. W. Loe. 2000. Using the theory of constraints’thinking processes to improve problem-solving skills in marketing. Journal of Marketing Education22 (August): 137-146.
8.
Cunningham, A. C. 1995. Developing marketing professionals: What can business schools learn? Journal of Marketing Education17 (summer): 3-9.
9.
Denison, T., and M. McDonald. 1995. The role of marketing past, present, future. Journal of Marketing Practice: Applied Marketing Science1 (1): 54-76.
10.
Desai, S., E. Damewood, and R. Jones. 2001. Be a good teacher and be seen as a good teacher. Journal of Marketing Education23 (August): 136-144.
11.
Doyle, P. 1995. Marketing in the new millennium. European Journal of Marketing29 (13): 23-41.
12.
Dudley, S. C., and L. W. Dudley. 1995. New directions for the business curriculum. Journal of Education for Business70 (May/June): 305-310.
13.
Edens, K. M. 2000. Preparing problem solvers for the 21st century through problem-based learning. College Teaching48 (spring): 55-69.
14.
Hamel, G., and C. K. Prahalad. 1994. Competing for the future. Boston: Harvard Business School Press.
15.
Kemelgor, B. H., S. D. Johnson, and S. Srinivasan. 2000. Forces driving organizational change: A business school perspective. Journal of Education for Business75 (January/February): 133-137.
16.
Kennedy, E., L. Lawton, and E. Walker. 2001. The case for using live cases: Shifting the paradigm in marketing education. Journal of Marketing Education23 (August): 136-144.
17.
Milne, M. 1999. The promise of problem-based learning. Chartered Accountants Journal of New Zealand78 (March): 37-40.
18.
Nevett, T., U. Nimran, and P. Viboonsanti. 1993. Pedagogical strategies for marketing educators in Southeast Asian universities. Journal of Marketing Education15 (summer): 36-43.
19.
Ozuah, P. O., J. Curtis, and R. E. K. Stein. 2001. Impact of problem-based learning on residents’ self-directed learning. Archives of Pediatrics and Adolescent Medicine155 (June): 669-685.
20.
Palmer, P. J. 1998. The courage to teach: Exploring the inner landscape of a teacher’s life. San Francisco: Jossey-Bass.
21.
Pearce, J. A., II. 1999. Who could most effectively influence collegiate business education reform? Journal of Education for Business74 (March/April): 215-219.
22.
Plucker, J., and J. Nowak. 1999. How to use problem-based learning in the classroom. Roeper Review22 (September): 69-77.
23.
Polonsky, M. J., and G. Mandelow. 2000. Where are we going? Perceptions of U. S. marketing academics. Journal of Marketing Management16 (October): 717-743.
24.
Ram, P. 1999. Problem-based learning in undergraduate education. Journal of Chemical Education76 (August): 1122-1127.
25.
Ramocki, S. P. 1994. It is time to teach creativity throughout the marketing curriculum. Journal of Marketing Education16 (summer): 15-25.
26.
Ryan, C. 1999. Trends in business curricula: The view from AACSB. Business Communication Quarterly62 (March): 91-96.
27.
Savoie, J. M., and A. S. Hughes. 1994. Problem-based learning as a classroom solution. Educational Leadership52 (November): 54-58.
28.
Smart, D. T., C. A. Kelley, and J. S. Conant. 1999. Marketing education in the year 2000: Changes observed and challenges anticipated. Journal of Marketing Education21 (December): 206-216.
29.
Spady, W. G. 1994. Outcome-based education: Critical issues and answers. Arlington, VA: American Association of School Administrators.
30.
Titus, Philip A. 2000. Marketing and the creative problem-solving process. Journal of Marketing Education22 (December): 225-235.
31.
Turnquist, P. H., D. W. Bialaszewski, and L. Franklin. 1991. The undergraduate marketing curriculum: A descriptive overview. Journal of Marketing Education13 (spring): 40-46.
32.
Wee, L. K. N., and M. Y. C. Kek. 2002. Authentic problem-based learning: Rewriting business education. Singapore: Prentice Hall.
