There is a trend in higher education to take teaching more seriously. Concurrent with this trend is a shift in undergraduate education from an instructional paradigm where the emphasis is on delivering instruction and transferring knowledge to a learning paradigm where the emphasis is on designing, developing, and creating a powerful learning environment. With these trends comes the dilemma of how to evaluate and improve teaching effectiveness. This has contributed to the growing popularity of the teaching portfolio. This article explores the concept and usefulness of a teaching portfolio for marketing educators. By defining a teaching portfolio, describing its uses, and providing guidelines for developing a teaching portfolio, the authors hope to encourage the implementation of teaching portfolios by marketing educators.
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