Using the Internet, students can create and carry through to completion their own business plans, from product development to marketing and promotions to operations. As measured by student satisfaction and content analysis of student reflection papers, this new technique is an effective way to study “real-world” entrepreneurship and retail management, especially in terms of developing Internet skills. Side benefits include increased fund-raising and membership for student organizations, increased community interaction, and free publicity for the host institution. The author provides observations and recommendations concerning the successful operation of student-operated Internet businesses.
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