The electronic or Internet-based MBA program is a growing phenomenon, primarily because of students’ needs for flexibility and because of continuously improving technology for delivery of courses. Online MBA programs occur in a number of different formats ranging widely in tuition rates, timing, and delivery. Course content also necessarily differs from traditional classrooms. To illustrate the differences and similarities between electronic and traditional classrooms, two versions of a marketing planning course are contrasted based on requirements such as exams, teamwork, discussions, and research techniques.
Get full access to this article
View all access options for this article.
References
1.
Atwong, Catherine T.1997. Internet technology and the future of marketing education. Journal of Marketing Education19 (fall): 44-55.
2.
Canzer, Brahm . 1997. Marketing education on the Internet: A World Wide Web based introductory marketing course design for the virtual project in distance education at Simon Fraser University. Journal of Marketing Education19 (fall): 56-65.
3.
Carpenter, Rebecca . 1998. The anywhere MBA. Canadian Business71 (October): 62-67.
4.
Donoho, Ron . 1998. The new MBA. Training35 (October): D4-D9.
5.
Dun & Bradstreet pioneers online continuing education . 1996. Information Today13 (December): 45-45.
6.
Jacobson, James M.1999. You can control access to online MBA. The MBA Newsletter7 (February): 7-8, 11-11.
7.
LeBlanc, Paul J.1997. Masters of the Internet. Connection12 (fall): 41-44.
8.
McClenahen, John S.1997. http.www.mba.degree.Industry Week246(July):19-24.
9.
Natesan, N. Chinna , and Karen H. Smith. 1998. The Internet educational tool in the global marketing classroom. Journal of Marketing Education20 (summer): 149-160.
REAL Ed., Microsoft, Simon & Schuster partner on distance learning shows. 1998. Electronic Education Report5 (February): 6-6.
12.
Ruoff, Mary . 1999. Distance program grows at Colorado State. The MBA Newsletter8 (May): 1-1, 4-4, 9-9.
13.
Siegel, Carolyn F.1996. Using computer networks (Intranet and Internet) to enhance your students’ marketing skills. Journal of Marketing Education18 (fall): 14-24.
14.
Stevens, Larry . 1999. Online MBA makes the grade. Internetweek, 19 April, 31-31.
15.
Welcome to the University of Phoenix online. 1999. Available: http://online.uophx.edu
