The anti-utopian technology critique of Ellul, Postman, and other important social analysts has been the primary mode of critical response to technological developments since the 1950s. However, this mode of technology critique has had a disappointingly small effect on the way we, as a society, receive technology. Rather than attribute this failure to the negativity of the anti-utopian perspective, this article suggests that there are other important and largely overlooked factors at work—in particular, the critics' inability to speak about technology in a way that relates to us as social individuals coping with the contingencies and realities of the day-to-day use of technological devices. The purpose of this analysis is not to suggest that we abandon as irrelevant the work and ideas of technology critics such as Ellul and Postman but, on the contrary, to find a way to reframe their important ideas for wider acceptance.
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