This article aims to assess the extent to which connectivity technology has contributed to home-based business activities of women in the North East of England. Based on an empirical survey of 98 women-owned home-based businesses, the article concludes that technology has reframed the concept of ‘home economics’, providing an effective medium for engaging women in the labour market. The article argues that home-based business venturing needs to be further promoted via appropriate policy channels and support networks as a viable and serious employment opportunity, as well as a solution to dual-role conflict experienced by some women who may otherwise be deterred from playing active roles in the local and regional economic development.
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